Sans tabac, prenons la vie à pleins poumons - Comité d'Éducation pour la Santé (c.1976)
Year: c.1976
Format: Sticker
Illustrator: Milton Glaser (1929-2020)
Client: Comité d'Éducation pour la Santé (French Health Education Committee)
Details: This anti-smoking sticker was produced for the Comité d'Éducation pour la Santé (French Health Education Committee). It bears an illustration that also featured in a 1976 poster campaign. The text translates to read "Without tobacco, let's live life to the fullest" - "à pleins poumons" also means "with full lungs". The artwork is signed by American graphic designer Milton Glaser (1929-2020).
Milton Glaser was born in New York City, USA. He attended Cooper Union art school in New York and the Academy of Fine Arts in Bologna, Italy. He co-founded Push Pin Studios in 1954 with Seymour Chwast, which they directed for 20 years. In 1974, Glaser established his own design firm, Milton Glaser Inc. In 1983, Glaser established publication design firm WBMG with Walter Bernard.
Glaser designed and illustrated more than 400 posters throughout his career, as well as many publications and architectural designs. In 1966, Glaser created the well-known poster of Bob Dylan for Dylan's 'Greatest Hits'. One of Milton Glaser's most famous works is the 'I Love NY' logo, created in 1977 to promote tourism in New York State. He also co-founded New York Magazine in 1968.
Glaser's artwork has been exhibited worldwide, including one-man shows at the Centre Georges Pompidou in Paris and the Museum of Modern Art in New York. His work is also held in the permanent collections of many galleries and museums. Glaser was awarded the National Medal of Arts in 2009 by President Barack Obama and was the first graphic designer to receive the award.