Menu Translator - TWA (c.1958)

Leaflet1950sTravel and TourismFood and DrinkCommunication
Written By Zara Picken

Year: Undated (c.1958)

Format: Leaflet

Illustrator: Uncredited

Client: TWA (Trans World Airlines)

Details: This is a European menu translator (from English to French, Italian, Spanish and German) for flight provider TWA.

TWA ran their "Mary Gordon" campaign in the 1950s. This was marketing aimed towards women, which produced leaflets and magazine adverts featuring travel tips. "Mary Gordon" was not one woman but a name given to five female account executives, who travelled across the USA speaking to women at social gatherings.

Zara Picken
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Wedding Greetings Telegram - GPO (1966)