The Spirit of Service - Automobile Association (1961)

Booklet1960sTravel and TourismInnovation and Technology
Written By Zara Picken

Year: 1961

Format: Booklet

Illustrator: Uncredited

Client: AA (Automobile Association)

Details: This AA Automobile Association "The Spirit Of Service" Overseas Touring Service booklet was published in the UK in 1961.

The brochure features a character called Mr ETI, which stands for Entraide Touring Internationale (a continental motor aid service). Mr ETI appears throughout the brochure in various professional guises - the embodiment of the spirit of service.

Zara Picken
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