Continental Motoring - AA (c.1960)

Booklet1960sTravel and Tourism

15 Nov

Written By Zara Picken

Year: c.1960

Format: Booklet

Illustrator: Uncredited

Client: AA (Automobile Association)

Details: This c.1960 ‘Continental Motoring’ booklet was published in the UK by the AA (Automobile Association).

ETI stands for Entraide Touring Internationale (a continental motor aid service). The character of Mr ETI appears throughout the booklet in various professional guises, representing “the spirit of service”.

booklet1960saaautomobile associationcartransporttravelinternational traveleuropemascotcharacteruncrediteds2

Zara Picken

Continental Motoring - AA (c.1960)

The Month in Prague - Prague Information Service (1968)

Ardmona (c.1960s)